Sunday, 17 January 2010

D & AD

As part of the PPRD unit we have had to complete a competition brief. In a small group we have decided to take on the book design brief from D & AD.


Brief:

Design a stunning and contemporary cover look for one of the 20th Century’s most acclaimed authors, HG Wells



Creative Challenge:

Known mostly for his Science Fiction writing, HG Wells also wrote incredible social novels that are still relevant today, covering topics such as the mid-life crisis, class, feminism, materialism, consumerism and love.

Your challenge is to choose from the titles listed in the mandatory requirements and to create hardback cover designs that work as a set and establish the books as timeless fiction

Target audience

Young, literate creatives.

Mandatory Requirements:

The only constraint you have is that these must be hardback. Think about every other aspect – materials, size, jacket (or not)… These new editions must stand out as modern literature.

Produce designs for three or more of these titles:

The History of Mr Polly

Kipps

Ann Veronica

Tono-Bungay

Love and Mr Lewisham

You must think of these as a set, so do plan how you can visually link them together

Please avoid ‘classic’ or Victorian designs


In the group we each chose a title that we would like to design. We began our research by looking at book covers that appealed us as the consumer. Underneath are some of the designs that we looked at.











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